Safe Software presents itself in a new look
Bringing Life to Data
Safe Software has undergone a rebranding and has been presenting itself with new logos, colours and fonts since mid-April. The aim was to represent the company's identity in a more contemporary way and to illustrate how FME technology brings data to life.
The previous logos and colors were partly up to 30 years old and no longer met current requirements in terms of both message and design. FME has evolved from its origins as a CAD-to-GIS migration tool to an integration platform for companies of all sizes. Currently, there is no other integration solution with such comprehensive support for spatial data that can be used across platforms and without programming.
The new design establishes the relationship between products (Products - Safe Software) and manufacturer (Home - Safe Software) and represents the infinite possibilities that FME offers its users.
We at con terra are excited about the new design and look forward to using the new elements and gradually replacing the old graphics.
In a statement by Safe Software founders and CEOs Don Murray and Dale Lutz, you can learn more about the background of the rebranding - enjoy: https://www.youtube.com/watch?v=6kXkZQ-O0ag